Companies must choose colors that work well together. Like purple and yellow. If these colors clash then the audience either cannot see certain details or is not intrigued with the design.
Associations of Colors:
- Red - Love, Blood, Hate, Heat
- Green - Earth, Plants, Envy, Sickness
- Blue - Calmness, Water, Competence, Soothing
- Black - Grief, Sophistication, Fear, Power
- White - Happiness, Sincerity, Purity, Light
- Purple - Luxury, Wealth, Royalty, Feminine
- Yellow - Optimistic, Cheery, Warm, Attention getting
- Orange - Energetic, Exciting, Enthusiastic, Warm
- Brown - Sad, Dirty, Isolated, Reliable
Color Psychology - Infoplease.com
Color Psychology - About.com
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